You’ve written a book. Congratulations! Now, how do you attract readers? One way is through social media. I bet you are thinking, “I’m a writer, not a social media manager.” The skills and experiences you use in your life as a writer easily transfer to social media. Writer’s Platform Creating an engaging social media account…
First Impressions Count on Social Media Social Media bios and headlines help potential customers find and learn more about your business. They can also be the first impression a customer will have about your brand. Make it a good one! Write for Your Audience and the Platform Two factors to keep in mind are the…
Setting SMART goals is an excellent way to focus social media efforts. Creating goals for the month or quarter enables a business to dial down on messaging and measure if it is making an impact. Set aside some time to brainstorm the social media goals for the next month. Next, look at the goals to…
