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Helping authors build authentic platforms and find readers who care about their stories.
About
Theresa Mintzer
I’m Theresa Mintzer: writer, reader, and social media strategist.
By day, I help authors and creatives build platforms that feel genuine, not gimmicky. By night, I’m working on Midnight Swim, a domestic thriller set on Bald Head Island, inspired by my love of travel and gothic stories.
I believe every writer has a story worth sharing, both on and off the page. Since 2015, I’ve helped small businesses and now authors find their voice online, connect with readers, and grow their communities with purpose.
Blog
Updating Your Bio and Headline
First Impressions Count on Social Media Social Media bios and headlines help potential customers find and learn more about your business. They can also be the first impression a customer will have about your brand. Make it a good one! Write for Your Audience and the Platform Two factors to keep in mind are the …
SMART Social Media Goals for 2022
Setting SMART goals is an excellent way to focus social media efforts. Creating goals for the month or quarter enables a business to dial down on messaging and measure if it is making an impact. Set aside some time to brainstorm the social media goals for the next month. Next, look at the goals to …