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Updating Your Bio and Headline

First Impressions Count on Social Media

Social Media bios and headlines help potential customers find and learn more about your business. They can also be the first impression a customer will have about your brand. Make it a good one!

Write for Your Audience and the Platform

Two factors to keep in mind are the platform and your audience. A LinkedIn headline will be more formal and professional than if you are writing it for Facebook or Instagram. For all platforms think about keywords that your ideal customer will be searching for and use those specific words. Remember that someone should read your bio and have a clear understanding of what do. If they don’t, that’s a problem that you need to fix. Have someone else read it too. Do they understand what you have to offer?

Don’t Forget Your Brand

Branding is another important concern. Your picture, logo, and colors should be consistent across all platforms.  A style guide would be helpful here include a headshot, logo, brand colors, and any other relevant information. Now you have all the information in one place. This will make it easier to hire someone to do your social media or to it delegate to an employee in the future.

CTA is a Must

Don’t forget a call to action (CTA). It could be “Join my email list,” or “Check out my blog.” Then give them a link to follow. The CTA can change depending on the season or your current offers. You can use Linktree or a direct link to a webpage. I place my current offer on the top of my Linktree link. Right now, it is a link to a special I am running for a social media audit. I am offering a 50% discount on the package until the 1/31/2022. (Code: NEWYEAR2022)

Keep it Current

Every month or two, quickly look over your bios and headlines to make sure that all the information is current and the links work. How bad is it when a potential customer to sees old information? Change the information for new offers or products. This is another task easily delegated to an employee.  Good luck with you new and improved bios and headlines.

Computer with notebook and drink.
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SMART Social Media Goals for 2022

Setting SMART goals is an excellent way to focus social media efforts. Creating goals for the month or quarter enables a business to dial down on messaging and measure if it is making an impact. Set aside some time to brainstorm the social media goals for the next month. Next, look at the goals to see if they meet the criteria below.

Specific Social Media Goals

I want more Facebook followers. Yep, that’s a start but it is not specific enough. What about this goal? I want to increase my Facebook followers by 500. Alternatively, I want to increase the signups for my newsletter coming from Facebook by 50%. They are both specific goals.

Measurable Social Media Goals

You can use your Facebook and Instagram analytics to see new followers. To track a goal you need to have the data from when you started working on it. Create a spreadsheet with all the data that you want to track and input the data from regular check-ins along the way. This allows you to make changes as you go. Don’t forget to make note of times that strategy changed so that you can analyze if the changes made a difference.

Achievable Social Media Goals

Set achievable goals. I will have 1M new followers in the next month isn’t realistic. How many new follows do you typically have in a month? Take that number and decide on a reasonable increase.

Relevant Social Media Goals

How can social media help your business goal? 500 random new followers will not help you spread the message about your business. 200 new followers that are in your target market and engage with your posts are all potential buyers. You find them through relevant messaging.  What are they interested in? What is important to them? This is where you find inspiration for your content.

Time-bound Social Media Goals

When you set your goals, make sure to include a date. For instance, I will have 500 new followers by the end of Q1 is a time-bound goal. Setting a time limit is so important for accountability.

The extra effort of setting SMART goals will come in handy when you go to create content. You now have a focus for your content. If you need extra help, I offer Social Media and Facebook Ad Coaching to help businesses create a plan that works for their specific needs.

For more information, schedule a consultation appointment to discuss the needs of your business.  I am running a special for January 2022. Fifty percent off of my Social Media Audit and Strategy Package. (Use code NEWYEAR2022)